Proof, not promises
Numbers we can prove.
−47%cost per enquiry for a UK heating brand, held for two years
2×enquiries in year one, on the same budget
1.9×conversion rate: 0.88% → 1.64%
2,900+enquiries generated for clients in the last 12 months
The problem
The account was paying £85 for every enquiry, buying broad, low-intent clicks with no view of which ones became business.
What we did
Rebuilt the account around real enquiries, connected the CRM to the bidding and cut the wasted reach.
The result
£85 → £45£85 → £45 per enquiry, measured January to January, and held through a second winter.
Figures use Google's own conversion counts on both sides — the conservative view.
Read the full case study →
