HeatElectric operates as a national brand with local teams across England, Wales, and Scotland. Their site needed to serve multiple functions simultaneously: product showcase (electric radiators, solar PV, energy storage, heat pumps), location-based lead routing across 5 regions, and a credible online presence for a highly competitive UK energy market.
The architecture needed to support both national SEO and local search intent — so a customer searching for electric heating in Scotland would land on a regionally relevant page with local contact details.
Full WordPress multi-location site with location selector on landing, product category pages (Electric Radiators, Solar PV Systems, Energy Storage, Solar Batteries), and local area pages for each of the 5 regions. Landing pages optimised for conversion with product specifications, installation information, and lead generation forms throughout.
The site supports Tesla Powerwall 3, solar PV, electric radiators, and hot water systems — all with consistent brand presentation and clear calls to action driving brochure downloads and phone enquiries.
