HeatElectric operates as a national brand with local teams across England, Wales, and Scotland. Their site needed to serve multiple functions simultaneously: product showcase (electric radiators, solar PV, energy storage, heat pumps), location-based lead routing across the different regions, and a credible online presence for a highly competitive UK energy market.
The architecture needed to support both national SEO and local search intent — so a customer searching for electric heating in Scotland would land on a regionally relevant page with local contact details.
Full multi-location web site with location selection available, product category pages (Electric Radiators, Solar PV Systems, Energy Storage, Solar Batteries), and local area pages for each of the regions. WordPress landing pages optimised for conversion with product information and specifications, and lead generation forms throughout.
The site supports Tesla Powerwall 3, solar PV, electric radiators, and hot water systems — all with consistent brand presentation and clear calls to action driving brochure downloads and phone enquiries.
